White paper that covers conversion rate optimization (CRO), why CMOs need a CRO solution, and why AI is the key to effective CRO.

The white paper also covers different methods of testing such as A/B, full-funnel, multivariate, and massively multivariate.

I worked with Cristina McComic, content marketing manager at Sentient Technologies, on this project. Cristina was responsible for most of the interview questions as well as organizing and editing the content for the finished product.

Sentient Technologies was acquired by Evolv.