This case study highlights how Whitepages Premium, a consumer product that provides access to U.S. public records to verify identities, was experiencing a high number of chargebacks due to new account fraud.

The company built a logistic regression model that scores transactions and identifies fraud. The team then improved the performance of the model by adding Whitepages Pro Identity Check Confidence Score.

Whitepages Pro was part of the direct-to-consumer operations of Whitepages.com. However, Whitepages Pro became an independent company rebranded as Ekata.

Ekata was acquired by Mastercard.