Specialty / B2B Technology Marketing Content and Strategy

Authoritative Technical Marketing Content

I help B2B technology companies create authoritative and engaging technical marketing content. When you work with me you get content that:

  Conveys complex technical concepts in simple and precise language, making them more accessible for your audience.
  Demonstrates thought leadership and genuine expertise, earning trust and increasing loyalty with readers.
  Attracts target audiences, capturing their attention through relatable technical stories and practical solutions.
  Increases brand visibility via topic strategy and content optimization, driving organic search traffic.

I'll help ensure that your marketing channels have fresh technical content that is unique, relevant, and resonates with your target audience.

The Value of Substance

In an era of AI-generated filler, your target audience is drowning in "more of the same." They see the same basic topics. The same format and style. The same bland voice and cadence. Your audience doesn't want the same homogenized content from you that they see coming from many of your competitors. They expect content that is substantive, accurate, and reflective of your unique point of view.

As your content partner, I'll ensure that every asset is built on a foundation of deep research, expert input, and critical validation. This includes:

  Data integration: Incorporating recent, real-world examples or relevant statistics to validate statements and points made.
  Interviewing: Conducting in-depth interviews with your SMEs or customers to uncover powerful technical stories that resonate with your audience.
  Fact-checking: Comparing all data points, technical claims, and quotations against primary or verified sources to ensure accuracy and consistency.
  Attribution: Including clear citations (footnotes or links) for all primary and third-party statistics to demonstrate transparency and credibility.

I'll help you create meaningful content that stands out in a sea of homogeneity. I'll also help you articulate sophisticated technological concepts in a way that is simple for your audiences to consume and understand.

Guaranteed Quality

Partnering with me means you'll get content that adheres to the highest standards, saving your team on revision time and reducing production costs:

  Well-researched and accurate: Content that is meticulously researched, well sourced, and validated for accuracy, reducing the review and revision process time for your team.
  Audience-centric: Every piece of content is designed to resonate with a specific target audience; from practitioners like engineers and developers to decision makers like C-level executives and founders.
  Scannable: Well-structured content with catchy headings, subheadings, lists, and pull quotes for easy readability and accessibility across devices.
  Optimized for Search Engines (SEO): Every piece is optimized for web search while written for people to read and find relevant information, driving organic search traffic.
  Optimized for generative engines (GEO): I can provide content that is strategically optimized for visibility in search engine AI overviews, AI references, and large language model (LLM) outputs.
  Polished: I meticulously proofread and edit every piece of content I write to ensure impeccable spelling, syntax, and grammar, strengthening the professionalism of your brand.

You Need a Specialist

Most technology writers are generalists, covering tech news or industry trends at a high level. They often lack the industry experience and knowledge required to engage technical audiences effectively. I specialize in researching and writing thought leadership content involving advanced technologies and complex technological concepts. I have extensive experience creating technical marketing content for various domains, including:

  API Management
  Fraud Prevention
  Cybersecurity
  Artificial Intelligence
  Web Data
  Martech

This expertise allows me to quickly understand your complex technology solutions. By building relationships with industry experts, I can deliver content with nuanced and in-depth insights that generalist writers and generic, AI-powered tools can't match.

Let's discuss your content marketing goals and how I can help you achieve them.
Contact Me for a Free Consultation

Featured Work
Exiger's DDIQ Leverages the Webz.io News API... HATEOAS: The API Design Style That Was Waiting for AI Introduction to Machine Learning for Fraud Prevention Increased Trust Helps ASICS Build a Premium Brand and Customer Experience
Interested in hiring me for your project?